So, here I am following up on my brilliant idea 😀
The advent of digital photography has already reduced the possibility of bad pictures to a large extent but there will always be a difference between a good picture and a great picture. And that difference, is the eye of the taker. A great picture always tells a story. It has a theme. Take an ad-campaign for a car. A Porsche is always shown in front of a huge mansion or with a suited guy. The USP is accomplishment. Simply a picture of a Porsche in the middle with nothing around will not mean much, whereas the idea of achievement attached to owning a Porsche, by using symbols of the same in the composition, will sell.
In effect, how the photo is composed speaks volumes. My genius photographer friend (GPF from now on) told me a simple rule of the thirds. Divide your frame in 3 and then shoot. So for example, if I’m shooting the ocean and sky , instead of splitting the picture half and half into water and air, pick one third ocean and two thirds sky or vice versa. That removes the boringness (I make up words, shut up) of the picture. Adding to that principle, if there is a subject for the picture, instead of placing it/them smack in the middle (Its not a passport photo for God’s sake) place them such that there is a context to them and allow the picture to have a flow.